Ammirati Puris Lintas is considering acquiring a London agency
after losing the pounds 40 million Rover account.
Chris Jaques, the network’s new European chief, said: ’I have no
intention for us to stay around number 20 in the UK market. It’s
premature to say what we’ll do, but we’re working on it. We are looking
at every way of being a major player and acquisition is one of the
The agency was the country’s 17th biggest agency before the Rover loss,
having fallen from 15th place in the latest MMS figures. A pounds 40
million drop in billings places the agency at around 20th.
The business accounted for about 30 per cent of APL’s billings of pounds
139 million and a number of redundancies are expected. It currently
employs 186 people in its Soho Square offices.
William Eccleshare, the agency’s chairman, admitted there would be
redundancies, but refused to say how many. He said the scale has been
limited because the agency has not been replacing staff for the past
three months, in anticipation of this loss.
Rover’s departure has also fuelled speculation that APL’s parent
company, IPG, will merge APL with its sister network, the Lowe Group.
However, sources at both networks deny the rumour.
APL took on the Rover business when it acquired Kevin Morley Marketing
in 1995 and relations between agency and client have never been
The agency still handles Mini and MG, both of which are owned by Rover’s
parent company, BMW.