Ammirati Puris Lintas has appointed Matthew Lonsdale, a senior
account planner at McCann-Erickson, board planning director.
Lonsdale’s move boosts the number of planners at APL to 14, under its
new planning director, Nicky Buss.
Lonsdale, 38, spent 13 years at McCanns before accepting APL’s
He said: ’A significant amount of agencies in London seem to have an
identity crisis about the role of planning. In contrast, APL has a
solid, clear view of what planning can contribute to the overall
Buss commented: ’It is unusual to get someone of Matthew’s experience
who is willing to embrace the changes in the industry.’
At McCanns, Lonsdale worked on accounts including William Grant and
Sons, Worldwide Brands International and the Guide Dogs for the Blind
Lonsdale started in the business at Allen Brady and Marsh in 1982 as a
graduate account management trainee. In 1984, he moved to McCanns, where
he worked on the Express Newspapers account.
He rose to board director in 1989 and, in 1992, was promoted to the
equivalent of a group account director. He switched to account planning