APL lands NatWest interactive project in three-way pitch

Ammirati Puris Lintas has triumphed over competition from three new-media specialists to take control of new-media marketing for its client, NatWest.

Ammirati Puris Lintas has triumphed over competition from three

new-media specialists to take control of new-media marketing for its

client, NatWest.



NatWest’s new media was previously handled by a variety of agencies on a

project basis.



APL’s task will involve the evolution of design templates for all

new-media channels, including NatWest’s UK Internet and intranet sites,

kiosks, CD-Roms, PC banking and ATM interfaces.



The brief includes a redesign of NatWest’s main Website,

www.natwest.co.uk.



William Eccleshare, APL’s chief executive, said: ’This is yet another

indication that we have great talent and expertise in new media at the

agency. NatWest has big challenges ahead, and we look forward to working

closely with it.’



Ian Schoolar, NatWest’s head of brand communication, said: ’NatWest has

appointed a lead multimedia agency to ensure brand consistency across

new and emerging distribution channels. This appointment demonstrates

our commitment to new media and the importance of NatWest online.’