Andrew Cracknell, Ammirati Puris Lintas’s chairman, is taking a
break from the industry after more than 30 years following his shock
resignation this week from the Soho-based agency.
William Eccleshare, APL’s current chief executive, will replace
Cracknell as chairman while Chris Thomas, the agency’s managing
director, steps up to chief executive.
These appointments are effective from 1 November.
Cracknell, who joined the agency three years ago, will handle a creative
project for Martin Puris, APL Worldwide’s chairman and chief executive,
until he leaves the company at the end of 1998.
Puris commented: ’Some people’s pain threshold is lower than others.
Andrew has decided he’s had enough of the advertising business.
’When Andrew took the job, he said it would not necessarily be longer
than his contract. He now wants to explore other stuff.’
Puris admitted, however, that Cracknell’s departure was well timed:
’This couldn’t have come at a better time. We talked about it off and on
for a while. The management succession has been planned carefully. The
time is right and the agency is right.’
In an internal statement to APL’s staff, Cracknell said: ’After three
years here and several long and heart-searching conversations with
William, Chris and Martin - the first as long ago as April - I’ve
decided to hang up whatever it is chairpersons hang up and move on.
’In the immediate future, I’m going to undertake a project for Martin
which fascinates me and then leave the company at the end of the
Cracknell, 51, joined the agency in September 1995 following the painful
merger of SP Lintas with its sister agency, Lintas i (formerly Kevin
His brief was to champion its creative output.
The new-look agency has had mixed fortunes, particularly with new
Its main successes to date have been the Burger King and Compaq
However, it lost Compaq earlier this year following a global realignment
into DDB Needham.
Cracknell now intends to pursue other interests following his departure
including running in the London Marathon, writing and learning the jazz