App offers brands a new route to the airport

With a range of magazine titles and a new deal with Penguin Random House, Inflight Reader offers access to travelers at 600 airports

Inflight Reader.
Inflight Reader.

Inflight Digital last week cinched a new deal with Penguin Random House that expands the content options available for its Inflight Reader app.

Inflight Reader uses geolocation to focus its service within more than 600 airports. (Young said the number, which comprises about 550 U.S. and 50 international airports, will increase in coming months.) Travelers can download content from books and magazines and read it free for 24 hours. After that, they can choose to purchase the titles.

The Random House deal adds 20 excerpts from its bestsellers to the 100 magazine titles currently available via Inflight Reader; each e-sampler includes a Buy button to purchase the titles via Apple’s iBooks store.

Ed Young, CEO of Inflight Digital, told Campaign the platform offers brands highly focused access to a high-end demographic while providing travelers with flexibility over what they read. "One of the things that’s so appealing about air travelers is they’re in hot-prospect mode," Young said. By providing brands advertising space by title and topic, "you’re segmenting out the hot prospects from each consumer segment."

"Access to great entertainment, information and content should be available on travelers’ own tablets and phones and not restricted by the airline they choose to fly.

"In the coming weeks, we have exciting content and brand partners that will be launching with us as we bring their voice and value to airport travelers across all carriers and throughout the airport travel experience."
 

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