Apple "A new world to play in" (in-house)

Apple debuts its game subscription service with an action-packed spot.

Set to Welcome To My World by Dean Martin, the ad showcases a range of games available through the service – including Skate City, Lego Brawls and Oceanhorn 2: Knights of the Lost Realm – as experienced by commuters, workers and 20-somethings undwinding by eating popcorn on the sofa.

Gamers and characters sing along to Martin’s classic track as the gaming worlds break through the screen and into reality. It was directed by Ian Pons Jewell through Reset.