Apple, Amazon and John Lewis among YouTube's most watched ads of past 12 months

Apple, Amazon and John Lewis were among the most popular video ads in the world since last year's Cannes Lions International Festival of Creativity.

Amazon's Super Bowl ad: one of the most popular global video ads
Amazon's Super Bowl ad: one of the most popular global video ads

YouTube has ranked the top ten global video ads over the past year ahead of the 2018 Cannes Lions festival, which starts on 18 June. The Cannes YouTube Ads Leaderboard is compiled based on number of views and watch time.

The top three global ads are from India, Finland and France. Amazon’s Super Bowl ad, which was created by Lucky Generals, came in at number four, while John Lewis’ 2017 Christmas ad, "Moz the monster" by Adam & Eve/DDB, was ranked the ninth most popular global ad. 

The full list is as follows.

1. LG Astronaut Brand TVC Ad Film - 20 Years Anniversary Story Video - Life Is Good 2017

Brand: LG India
Media agency: Havas India
Creative agency: HS Ad

2. Clash of Clans: How Do We Get Over There? (Update Teaser)

Brand: Clash of Clans
Media agency: In house
Creative agency: Barton F. Graf

3. MISS DIOR – The new Eau de Parfum

Brand: Christian Dior
Media agency: Havas US
Creative agency: In house

4. Alexa Loses Her Voice – Amazon Super Bowl LII Commercial

Brand: Amazon
Media agency: Initiative
Creative agency: Lucky Generals

5. Samsung Galaxy: Growing Up

Brand: Samsung US
Media agency: Starcom
Creative agency: Wieden & Kennedy

6. Meet iPhone X — Apple

Brand: Apple
Media agency: OMD
Creative agency: In house

7. Jump Up, Super Star! - Super Mario Odyssey Musical

Brand: Nintendo
Media agency: The7stars
Creative agency: Leo Burnett

8. Budweiser 2018 Super Bowl Commercial | "Stand By You"

Brand: Budweiser
Media agency: Dentsu Aegis Network
Creative agency: David

9. John Lewis Christmas Ad 2017 - #MozTheMonster

Brand: John Lewis
Media agency: Manning Gottlieb OMD
Creative agency: Adam & Eve/DDB

10. A Slimy Situation - Choose How To Save LEGO City!

Brand: LEGO
Media agency: Initiative
Creative agency: RGA

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