Apple "Bounce" by TBWA\Media Arts Lab

Apple defies gravity with its lively new ad.

Apple, Cannes Lions’ Creative Marketer of the Year, channels the whimsy of old Hollywood with a black and white ad promoting wireless-charging AirPods. The larger than life film follows a dapperly-dressed average Joe as he bounces his way through the city streets, jumping over bus stops and plummeting down man-holes before coming to a relaxing halt on the top of a skyscraper, all to the tune of I Learnt Some Jazz Today by Tessellated. The work was directed by Oscar Hudson – the creative mind behind Radiohead’s Lift music video.