Apple "chicken fat" by TBWA\Media Arts Lab

Apple has revived an exercise song for schoolchildren from the 60s to promote the iPhone 5s. The TV spot, which was created by TBWA\Media Arts Lab, shows people exercising and using their handsets to monitor and evaluate their progress. It is accompanied by Chicken Fat – a recording that was performed by the actor Robert Preston and sent to schools as part of the exercise programme established by the US President’s Council on Youth Fitness in 1961. The ad ends with the strapline: "You’re more powerful than you think." It was directed by AG Rojas through Park Pictures.