Apple expands iAd Workbench to Europe

Apple has expanded iAd Workbench, its service to help app developers promote their services through digital ads on Apple products such as the iPhone, iPad and iPod touch, to the UK.

Apple: iAd Workbench service launched in the US in June
Apple: iAd Workbench service launched in the US in June

The iAd Workbench, which launched in the US in June, allows app developers to book campaigns to promote their services across Apple's network of digital ads quickly and easily.

The expansion to Europe follows a successful trial with EBookers and will mean the service is available to developers in UK, France, Germany, Italy and Spain.

Apple has an iAd sales team that works with brands and agencies wanting to advertise on the network.

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