Apple iPhone and iPad sales drop

Apple sold fewer iPhones and iPads over the first three months of the year, its second quarter results have revealed.

Apple: it launched an ad called "Sticker fight" for the iPhone 7 in March
Apple: it launched an ad called "Sticker fight" for the iPhone 7 in March

The tech giant sold 50.8 million iPhones making $33.2bn (£25.7bn) in revenue. The number of devices sold dropped 1% year on year from 51.2 million. However, revenue from iPhone sales was up 1% from $32.9bn.

IPad sales dropped 13% year on year in the second quarter to 8.9 million from 10.3 million, and revenue from the devices dropped 12% to $3.9bn.

Revenue in Europe grew 10% to $12.7bn, and up 5% for the company overall to $52.9bn.

Tim Cook, Apple’s chief executive, said: "We are proud to report a strong March quarter, with revenue growth accelerating from the December quarter and continued robust demand for iPhone 7 Plus.

"We’ve seen great customer response to both models of the new iPhone 7 Red Special Edition and we’re thrilled with the strong momentum of our services business, with our highest revenue ever for a 13-week quarter."


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content