Apple jumps on flash sale bandwagon

LONDON - Apple is launching a one day 'black friday' sale today with discounts across key products including ipods.

Apple jumps on flash sale bandwagon

The sale follows a lacklustre sales in the run up to Christmas as consumers grapple with the impact of the economic downturn, job insecurity and the rising cost of living.

The online sales include £60 off the price of a MacBook, £5 off an iPod nano, and £11 off an iPod touch. A spokeswoman for Apple said the it would be a 'one day only special event'

The computer brand is the latest retailer to resort to heavy discounting to attract consumers. Marks & Spencers, Debenhams and House of Fraser have all launched limited  promotions - with discounts of up to 25% off.

This morning shops in the West End opened at 7am in a bid to beat the credit crunch blues not only offering consumers heavy discounts but free breakfasts to help kick start their day.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content