Apple jumps on flash sale bandwagon

LONDON - Apple is launching a one day 'black friday' sale today with discounts across key products including ipods.

Apple jumps on flash sale bandwagon

The sale follows a lacklustre sales in the run up to Christmas as consumers grapple with the impact of the economic downturn, job insecurity and the rising cost of living.

The online sales include £60 off the price of a MacBook, £5 off an iPod nano, and £11 off an iPod touch. A spokeswoman for Apple said the it would be a 'one day only special event'

The computer brand is the latest retailer to resort to heavy discounting to attract consumers. Marks & Spencers, Debenhams and House of Fraser have all launched limited  promotions - with discounts of up to 25% off.

This morning shops in the West End opened at 7am in a bid to beat the credit crunch blues not only offering consumers heavy discounts but free breakfasts to help kick start their day.