Apple rated world's most valuable brand and Lego most powerful

Apple retains spot at the world's most valuable brand, while Lego steals the top spot from Ferrari as the world's most powerful brand.

Lego ranked as world's most powerful brand 2015
Lego ranked as world's most powerful brand 2015

The research, conducted annually by strategy consultancy Brand Finance, uses a variety of brand and financial factors to find the most valuable and powerful brands.

Lego has stolen the top spot as the world’s most powerful brand from Ferrari, which saw itself slide to ninth in the ranking. Second on the list was professional services company PWC, which was followed by Red Bull in third place.

The most powerful brands are ranked based on a series of points awarded for criteria such as familiarity, loyalty, promotion, staff satisfaction and corporate reputation.

Top 10 most powerful brands 2015

  1. Lego

  2. PWC

  3. Red Bull

  • McKinsey

  • Unilever

  • L’Oreal

  • Burberry

  • Rolex

  • Ferrari

  • Nike

  • According to the research the fastest growing brands were led by social networks and internet businesses with Twitter, Baidu and Facebook comprising the top three. FOllowing that was fast food chain Chipotle and healthcare brand Humana.

    Brand Finance also calculates the world’s most valuable brands, using the information on a brand’s strength with financial data, to calculate its commercial value. The list is dominated by tech brands in the top ten, featuring Apple, Samsung, Google and Microsoft.

    Use the interactive table below to reveal the top 40 most valuable brands. Click on the headings to filter the table by different categories.

    Rank 2015Rank 2014BrandBrand value 2015 $mBV change %
    1 1 Apple

    128303

    23 2 2 Samsung

    81716

    4 3 3 Google

    76683

    12 4 4 Microsoft

    67060

    7 5 5 Verizon

    59843

    12 6 7 AT&T

    58820

    30 7 8 Amazon.com

    56124

    24 8 6 General Electric

    48019

    -9 9 13 China Mobile

    47916

    50 10 9 Walmart

    46737

    4 11 12 Coca-Cola

    35797

    6 12 10 IBM

    35428

    -15 13 11 Toyota

    35017

    0 14 15 Wells Fargo

    34925

    15 15 17 BMW

    33079

    14 16 14 T (Deutsche Telekom in Germany)

    31108

    2 17 19 Volkswagen

    31025

    15 18 18 Shell

    30716

    7 19 27 Walt Disney

    30698

    30 20 30 ICBC

    27459

    20 21 26 Mercedes-Benz

    27328

    13 22 16 Vodafone

    27287

    -8 23 20 HSBC

    27280

    2 24 51 China Construction Bank

    26417

    39 25 24 Citi

    26417

    7 26 21 Bank of America

    26210

    -4 27 29 Intel

    25713

    9 29 28 Chase

    25011

    7 29 25 Home Depot

    24819

    1 30 122 Facebook

    24471

    146 31 35 Nike

    24180

    16 32 36 Cisco

    24118

    12 33 37 Oracle

    23217

    11 34 58 Agricultural Bank Of China

    22888

    28 35 22 Mitsubishi

    22714

    -13 36 31 Honda

    22679

    1 37 23 McDonald's

    22424

    -15 38 33 American Express

    22040

    2 39 47 Pepsi

    21567

    10 40 40 Nestlè

    21379

    5