Apple recruits Breaking Bad star for ode to new iPad Air

Apple has used the metaphor of a pencil to demonstrate the hidden "power" of its lightest and most technically advanced tablet yet, iPad Air.

Apple "Pencil" iPad Air by TBWAMedia Arts Lab
Apple "Pencil" iPad Air by TBWAMedia Arts Lab

The camera zooms in on a pencil lying on a range of flat surfaces, with a voiceover by Breaking Bad actor Bryan Cranston stating, "It's an extremely simple tool, but also extremely powerful." At the end of the ad, a hand reaches behind the pencil to reveal an iPad Air.

Brand: Apple

Agency: TBWAMedia Arts Lab

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content