Apple "Shot on iPhone - on tour" by TBWA\Media Arts Lab

Apple goes on tour with music headliners from around the world in the next chapter of its "Shot on iPhone" campaign.

The ads feature an eclectic mix of 16 artists such as Lizzo, Florence + the Machine, IDLES, Travis Scott and Leon Bridges. Apple has also made three mini concert documentaries spotlighting FKA Twigs, Florence + the Machine and Kamasi Washington, all of which were shot on the iPhone XS.