Apple "Snap" by TBWA\Media Arts Lab

Apple's magical ad follows a young woman as she leaves her class and traverses the busy city streets.

To block out the noise and chaos around her, she puts in her AirPods Pro and activates the product's Active Noise Cancellation feature. Suddenly, the world around her transforms into a nighttime version of the same surroundings, illuminated by colourful lighting. She quickly moves back and forth between daytime and nighttime settings as she continues her journey. The film premieres a new track by Australian producer Flume ahead of his world tour, stars dancer Matilda Sakamoto, and was choreographed by Ryan Heffington. It was directed by Kim Gehrig through Somesuch.