Apple "Take mine" by Apple

Everyone wants their photo taken with the iPhone 7 Plus, in the latest ad for Apple's "Practically magic" campaign.

When a young woman returns to her hometown and shows the locals her new iPhone, the townspeople are dazzled by the quality of the portraits she takes for them.

News travels fast and it's not long before she and her camera are in high demand among her neighbours, all keen to have their pictures taken with the tools of their trades, including a fisherman with his catch, a baker with her fresh bread and a shepherd with his flock.

Previous films in the "Practically magic" series starred two young actors in "Romeo and Juliet" and a lonely Frankenstein in "Frankie's holiday".