Apple taps into Euro 2016 frenzy with 'Shot on iPhone' spot

Apple has marked the kick-off of the Euro 2016 championship with a spot showing the beauty of football, as part of its ongoing "Shot on iPhone" campaign.

Apple: releasing a new spate of videos for the 'Shot on iPhone' campaign
Apple: releasing a new spate of videos for the 'Shot on iPhone' campaign

The ad is soundtracked by Little Sims' Wings, and showcases a montage of football-related shots by iPhone users.

The spot is part of Apple's long-running "Shot on iPhone" campaign, which pushes the superiority of the iPhone's camera over other models and picked up the Outdoor Cannes Lions award last year.

Apple has just released a spate of new ads for the campaign, with the football spot being shown in Europe. The new campaign pushes video-taking features from the new iPhone 6s, such as slow motion.