The information service Scoot has poached the head of Apple
Computer in the UK to become its managing director. Jon Molyneux will be
charged with reversing the fortunes of the struggling business.
Molyneux, 40, joins the company on June 1 after 17 years in the IT
He was appointed managing director of Apple UK in 1996 and prior to his
promotion spent several years as sales and marketing director there.
Joining Apple from Acorn in 1986, Molyneux turned it into the most
profitable European subsidiary.
One of his key tasks will be to establish a clearer identity for
The service, which changed its name from Freepages in October 1997,
provides free information to users via the telephone or internet, and
charges advertisers to be included in its lists.
But since its launch four years ago under the Freepages name, the
company had only registered 32,000 businesses in its latest annual
results (year end December 1998).
Scoot has also failed to make a profit, although operating losses fell
by around 52% to pounds 2.4m in the first quarter of 1999.
Last month Scoot launched its rebranding campaign, featuring a character
with a large purple head. The TV campaign through BMP DDB will go
national in May.
At Scoot, Molyneux replaces Martin Keogh who has been promoted to the
newly created position of chief interactive officer.
The plan is for Keogh to concentrate on developing the company’s
interactive and channel partnerships. Last week it announced a digital
TV partnership with Cable & Wireless and also recently tied up a deal
with Energis, allowing it to offer customers direct access to registered
businesses or services rather than having to dial again.
The company has deals with Flextech, the pay-TV provider, to supply
content to its web sites. It has also internet links with Compuserve and