Apple UK chief takes top Scoot role

The information service Scoot has poached the head of Apple Computer in the UK to become its managing director. Jon Molyneux will be charged with reversing the fortunes of the struggling business.

The information service Scoot has poached the head of Apple

Computer in the UK to become its managing director. Jon Molyneux will be

charged with reversing the fortunes of the struggling business.



Molyneux, 40, joins the company on June 1 after 17 years in the IT

industry.



He was appointed managing director of Apple UK in 1996 and prior to his

promotion spent several years as sales and marketing director there.

Joining Apple from Acorn in 1986, Molyneux turned it into the most

profitable European subsidiary.



One of his key tasks will be to establish a clearer identity for

Scoot.



The service, which changed its name from Freepages in October 1997,

provides free information to users via the telephone or internet, and

charges advertisers to be included in its lists.



But since its launch four years ago under the Freepages name, the

company had only registered 32,000 businesses in its latest annual

results (year end December 1998).



Scoot has also failed to make a profit, although operating losses fell

by around 52% to pounds 2.4m in the first quarter of 1999.



Last month Scoot launched its rebranding campaign, featuring a character

with a large purple head. The TV campaign through BMP DDB will go

national in May.



At Scoot, Molyneux replaces Martin Keogh who has been promoted to the

newly created position of chief interactive officer.



The plan is for Keogh to concentrate on developing the company’s

interactive and channel partnerships. Last week it announced a digital

TV partnership with Cable & Wireless and also recently tied up a deal

with Energis, allowing it to offer customers direct access to registered

businesses or services rather than having to dial again.



The company has deals with Flextech, the pay-TV provider, to supply

content to its web sites. It has also internet links with Compuserve and

Dixons’ Freeserve.