Appointment to view: Apple's history of marketing

As Steve Jobs steps down from Apple, we take a look at the brand's history through its iconic ad campaigns, from the first Macintosh computer to the iPad 2.

Apple iPod: launched in 2001
Apple iPod: launched in 2001

The Apple 1 advertised in a press campaign in 1976

Apple introduces the Apple II in 1977

Apple launches a competition for creativity in 1979

Using Edison to promise great things are possible with the brand in 1981

The defining Apple Macintosh product ads from 1984

Apple Power Macintosh was hailed a faster model in 1994

Apple promotes its Media Forum in 1995

A controversial ad for the Apple Powerbook in 1996

Apple Message Pad is launched in 1997

The Macintosh gets colourful in 1999 with the launch of iMac

The first iPod ad launched in 2001

iPod uses a song from Jet in a 2003 campaign

Apple iTunes and Pepsi 'I fought the law' 2004

iPod your BMW 2004

Get a Mac 2006

I'm a Mac 2007

The iPhone is launched in 2007

iPhone 3G 2008

iPhone 3GS 2009

What is iPad? 2010

iPad 2 2011

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