Appointment to view: Lineker's highlights with Walkers

Rumours in the Sunday papers that claimed Gary Lineker had been dropped by Walkers have now been quashed by the crisp brand, here's a reminder of some of the most memorable ads starring the former football star.

Walkers: Lionel Richie stars alongside Lineker in last year's crisp campaign
Walkers: Lionel Richie stars alongside Lineker in last year's crisp campaign

Lineker's relationship with Walkers began in 1995. The popular Leicester-born sportsman was seen as a perfect match to the brand's Leicester heritage, sending up his "nice guy" persona in a series of ads developed by BMP that exposed his "nasty side".

As well as being incorporated into much of the brand’s advertising and promotional activity, Lineker also had the company’s salt and vinegar crisp flavour named after him. In the late 1990s the crisps were temporarily christened 'Salt-n-Lineker'.

The creative account moved to Abbott Mead Vickers BBDO in 1998 and the agency has held it ever since.

Walkers yesterday vigorously denied claims by Sunday tabloid newspapers that its brand ambassador was to be axed.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now


Our new premium service offering bespoke monitoring reports for your company.

Find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now