Appointment to view: A new spin on recruiting interns

Searching for the right staff normally involves sticking to tried and tested rules, but Portuguese agency Torke has recruited seven interns with a "battle of the bands" style format.

The agency wanted to come up with a strategy that would promote it, not only to students, but also to a wider audience. It hoped to generate PR coverage for the agency and demonstrate its creativity.

The two main schools in Lisbon were invited to participate in a "battle of ideas". The aim of the battle was to eliminate your opponent with an idea that topped theirs.

The campaign was then opened up on Facebook to anyone who wished to get involved.

At the end of the campaign 176 participants had taken part. They had generated 1,200 ideas and the process resulted in the seven most creative entrants being offered an internship.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now