Appointment to view: The X Factor advertisers

Kellogg's, and Volkswagen were among advertisers shelling out for one of the most high profile ad slots on TV this weekend. As 'The X Factor' returns, we look at some of the advertisers supporting its launch.

The new X Factor judges line-up
The new X Factor judges line-up

ITV’s launch of the eighth series of  'X Factor', with a revamped judging pannel that doesn't include Simon Cowell or Cheryl Cole, still attracted big name brands, with an extended ad from Google Chrome kicking off the first ad break.

Alongside McDonald's, Ikea, Argos and Chanel, cinema promos were popular with 'The Inbetweeners' movie, 'Cowboys and Aliens' and 'Spy Kids' being advertised.

ITV also used the programme to showcase its other shows, running promos for 'Who Wants to be a Millionaire', and new series 'Red or Black' among others.

The show attracted an audience of 12.0 million, boasting an audience share of  51%.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content