The 2017 event, taking place on 3 June in numerous locations, will feature deep sea storytelling, where the legends of sea creatures will be brought to life, in-depth whisky tastings and the chance to encounter what Ardbeg is terming its 'mysterious 2017 Limited Edition Ardbeg Day bottling, Ardbeg Kelpie'.
The activation aims to bring the brand's deep connection to the sea to life, with the Ardbeg distillery perched on the southern coast of Islay, a remote Scottish island.
Last year, Ardbeg Day was marked with the release of Ardbeg Dark Cove and a series of global events aimed at whisky lovers. The brand also launched a search for the ultimate Ardbeg 'Ardventurer' in September, inviting contestants from around the globe to Islay, for what it described as the world’s most daring whisky challenge. Bringing to life Ardbeg’s untamed spirit, the brand took a group of contestants on an odyssey into essential Islay.
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