Argos used a team of 50 professional skiers and snowboarders to create its action-packed Christmas TV ad.
The 60-second spot, which was created by CHI & Partners, broke during Channel 4’s Gogglebox on 6 November – the same time as the John Lewis Christmas ad. The upbeat Argos film was shot on a mountainside in Chile’s Valle Navado, known for its 6,000 peaks and vast stretches of treeless, off-piste terrain. The ad opens with Justin Lamoureux, a Canadian snowboarder, leaping from a ten-metre ledge holding a red flare. The skiers and snowboarders then rush down the mountainside, surrounded by products available to buy from the retailer.