Argos "Life's here. Be ready" by The & Partnership

Argos has unveiled a new slogan - "Life's here. Be ready" - with a major new TV campaign, by The & Partnership.

The ad, directed by Ernest Desumbila and produced by Emma Butterworth at Iconoclast, centres on a day in the park, reflecting some of the great moments that British families can enjoy with the help of the retailer.  

The TV spot is being supported by out of home, social and digital activations that similarly evoke "the joy and nostalgia of the great British summer".

Credits

Client
Chief marketing officer
Director of brand communications and creative
Senior campaign manager
Campaign manager
Campaign executive
Creative agency
Joint executive creative directors
Planning partner
Senior planner
Managing director
Business director
Account manager
Head of integrated production
Senior TV producer
Production company
Director
Executive producer
Production manager
Director of photography
1st AD
Production designer
Stylist
Facility company
Managing partner/executive producer
Producer
Production manager
Production coordinator
Talent coordinator
Stylist
Edit house
Editor
VFX post-production
VFX supervisor
Colourist/grading
Post-producer
Post-producer coordinator
Audio post-production
Sound engineer
Music composition
Music supervision
Music supervisor
Music title
Artist
Rights owner