Argos "#nameourbaby" by CHI & Partners

Argos has released a TV spot featuring its alien family. The ad was created by CHI & Partners and shows the family receiving news that they are expecting a baby, though it is the father who is pregnant. CHI's social media agency, The Social Practice, was also involved in the campaign, which urges Twitter users to suggest names for the new arrival. The winning suggestion will be incorporated in the next instalment of the campaign. The spot was written by Rebecca Wass, art directed by Carl Winterbourne and directed by Neil Harris through Smuggler.