Argos "Ready for take off" by CHI & Partners

Three children will get the chance to star in Argos' Christmas ad on national TV.

The spot by CHI & Partners tells the story of a futuristic Christmas elf who discovers that one of Santa’s presents – a Teksta voice-recognition robotic puppy – has fallen off the conveyor belt, and then embarks on a mad dash to get the toy onto the rocket-powered sleigh before it takes off. The brand is launching a competition in which three young winners can feature in the ad themselves if their parents submit their photos, while everyone will be able to see their child’s face in a personalised social media version of the film. The ad was created by Hayley Hammond and Dan Dehlavi and directed by Gary Freedman through Independent Films. 


Marketing director
Brand, strategy & marketing director
Advertising controller
Advertising marketing manager
Business director
Account director
Account manager
Digital agency
Associate director
Account director
Account manager
Assistant producer
Production company
Executive producer
Production designer
Costume designer
Post production
VFX supervisor
CG supervisor
Music supervision
Sound design

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