Argos "So stylish Suki can wear it" by The & Partnership London

Argos revives its "So stylish you can wear it" campaign for its second year.

"I’m an enigma, a mystery," the ad begins, as model and actress Suki Waterhouse stands in a hall with a lampshade on her head. Waterhouse tries her best to pull off carpet, blanket, pillow and drawer ensembles, ending the spot posing with a duck in her arms.

Launching today (15 March) during Homeland on Channel 4, the work was created by Carl Storey and Alice Burton, and directed by David Kerr through Hungry Man.

Argos first launched its "So stylish you can wear it" campaign in April 2019, followed by an ad in September to promote the brand’s autumn/winter collection.


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