Argos created a spectacular fashion collection from its home and furniture range.
Fashionistas wear unusual outfits made from cushions, rugs, lampshades, chairs and plates, to show that the items are "so stylish you can wear it". The campaign targets consumers who see their homes as a reflection of their personal style. Costume designer Verity Hawkes, who has worked on films such as Snatch, Revolver and About Time, helped make Argos’ homeware collection catwalk ready. The work was created by Alice Burton and Carl Storey, and directed by Traktor through Stink Films.