Argos starts festive countdown with beatboxing Bing Crosby

Argos has launched its Christmas TV ad featuring Bing Crosby beatboxing to a festive audience, with 10 weeks to go before 25 December.

Created by CHI & Partners, the ad aims to cement the phrase, "Argosed it". The campaign to promote the catalogue store's new Christmas catalogue also includes press and online.

The 30-second TV spot, "Crooner", uses a beatboxing Bing Crosby performing for a group of  adults and young children. One girl in the audience exclaims that Bing, with his great vocal skills, has "Argosed it".

Siobhan Fitzpatrick, Argos head of brand development, said: "The campaign supports the launch of our Christmas catalogue by celebrating our huge range of fantastically up-to-date Christmas gifts available in our catalogue, with even more online."

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