Developed specifically for Motion@Waterloo, the UK’s largest single indoor screen, the interactive game will see commuters use their smartphones to play via a dedicated mobile site.
They will compete against up to three other players to pop Argos’ high-definition, multi-coloured bubbles as they float across the screen.
Created by CHI&Partners and Candyspace, with media planning and buying from Mindshare and Kinetic, the Get Set For Bubbles game uses advanced technology, including a dynamic queuing system and real-time smartphone-to-screen connections, to create a fun and engaging multiplayer experience.
The retailer claims it is the first to use the 40m screen as a platform for real-time mobile interaction.
Carl Nield, head of brand marketing at Argos, said: "Mobile channels present a huge opportunity and with the number of customers using mobile devices to shop with us continuing to grow, we wanted to create a fun and interactive way for them to engage with Argos in a convenient location. We are proud to be the first retailer to use the prestigious Motion@ screens in such an innovative way."
Chad Warner, digital creative director at CHI&Partners, added: "Bubbles is an ambitious technological project which, combined with the game’s visually spectacular look and feel and the top brands Argos are giving away as prizes, represents the retailer’s new direction and focus, offering a premium, cutting-edge experience for modern shoppers."
The game will feature at Motion@Waterloo again on 27 and 28 of October, before moving to Motion@Euston on 30 and 31 October.
Get Set for Bubbles will enter players into an hourly prize draw for vouchers, as well as a daily prize draw to win a bundle of products from some of the retailer’s top brands, including Beats, Nikon, Samsung and Dualit.
A stand-alone mobile version of the game will also be available to download for those commuters who aren’t able to stop and play, which will also be promoted through social activity by The Social Practice.
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