Argos "The book of dreams" by The & Partnership London

A father and daughter conjure up an epic rock concert in Argos' joyful Christmas ad.

Created by The & Partnership London, the three-minute film is soundtracked by 1985 hit Don’t You (Forget About Me) by Simple Minds, famous for its use in teen classic The Breakfast Club. After a dad sees his daughter has circled a junior drum kit in the Argos catalogue, the gift bursts out of the ground and the man begins to play, his home transforming into a stage. When his daughter appears, he invites her to join on a second set of drums and the scene evolves into a full live show, complete with a cheering crowd. The work was created by Ludo Thomas and Arthur Harry, and directed by Traktor through Stink. 

Credits

Executive creative directors
Creative director
Head of planning
Senior planner
Managing director
Account director
Account manager
Senior producer
Media agency
PHD
Production company
Director
Director of photography
Production designers
Post production
MPC
Colourist
Shoot supervisor
VFX supervisor
Producer
Artist
Music supervision company
Music supervisors
Music arranger
Drum supervisor
Sound designer