Flying in a Chinook seems like a loud, emotionally draining and anxiety driven experience. Similar to that of a family holiday.
The & Partnership conveys the doomed to fail struggle between family and holiday through an ad in which Argos promotes its new delivery service and also the partnership with Sainsbury’s.
The brand's comic take on the trials and tribulation of this family holiday is an attempt to create a personal connection with Argos and the audience. No longer will the four words "sorry we missed you" be uttered.
The ad was created by Dan Dehlavi and Hayley Hammond and directed by Matthijas Van Heijningen through MJZ.