Ariel "share the load" by BBDO India

It's the video that Facebook's Sheryl Sandberg called one of the most powerful she'd ever seen: Ariel's Indian ad campaign encouraging men to do their fair share of housework.

The ad was created by BBDO India and is told from the perspective of a father who watches his career-minded daughter come home from work and clean up for her husband. As he composes a letter to his daughter in his mind, the father laments how stereotypes and his own behaviour have contributed to her situation and vows to change.

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