Arklu says 'girls can be superheroes too' with doll design competition

A female superhero that can fly with a jetpack and protect dinosaurs using a helmet with retractable spikes is just one of the genius ideas put forward by small children for a completion that argues "girls can be superheroes too".

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British toy brand Arklu has partnered with the Brave Girls Alliance for a crowd-sourced competition that will see the winning superhero design come to life with the entrant being made commercially-available as a Lottie doll this Autumn.

Brand: Arklu

Client: Lucie Follett, creative director at Arklu