Creature, the incumbent, will not defend the business.
Mother and WCRS are both pitching for the account. Mother is already on Arla Foods’ agency roster, working with its Castello cheese brand, while WCRS was previously Anchor’s ad agency between 1999 and 2003.
Creature won Anchor’s £4m UK advertising account in 2014. Since then it has created ads featuring an animated family of furry monsters called the Hugglers.
Arla Foods declined to comment on the review.