"Liberty! Equality! Lactofree!" yells General Le Che, Arla Lactofree's new revolutionist spokesman from his monster milk float in Creature's first ad for the brand.
Le Che interrupts a family’s picnic to tell them that it’s not dairy that makes some people feel unwell, but lactose. The ad will run on TV from 25 January and will be backed by further executions throughout the year.