Armando Testa nets pounds 8m creative brief for TalkCast venture

TalkCast, the digital communications company set up by the former News International marketers Ellis Watson and Toby Constantine, has appointed Armando Testa to handle all of its creative advertising.

TalkCast, the digital communications company set up by the former

News International marketers Ellis Watson and Toby Constantine, has

appointed Armando Testa to handle all of its creative advertising.



The company, which launched in September last year, plans to spend about

pounds 8 million on advertising. Testa is already working on several

projects for the company, including a number of campaigns for TalkCast’s

digital media and telecoms products. TalkCast’s media is handled by

Carat, which was appointed at the end of last year.



Barni Evans, the marketing director of TalkCast, said: ’We have an

excellent relationship with Armando Testa - they are giving us creative

work of the highest standards, on- and offline, and because they

understand our business, they are a significant contributor as we

continue to build our business.’



David Gray, managing director of Armando Testa UK, added: ’This is a

significant account for Armando Testa London. We are delighted to be

working with TalkCast and to be part of such an innovative

initiative.’



TalkCast’s management team includes a number of industry heavyweights,

including Frank Herman, the ex-managing director of Sega Europe, Roy

Bliss, the former managing director of Demon Internet, and two former

Sunday Times journalists.



TalkCast’s investors include Marks & Spencer Ventures, the technology

partner Autonomy, and the technology investment group Durlacher,

responsible for raising the initial pounds 20 million.