SectorMedia / Entertainment Brands, Sport brands, Retail brands and Clothing stores
Ad for athletic wear company celebrates practice and self-discipline
Droga5 has created a short film for Under Armour that features NBA MVP Stephen Curry, Super Bowl champ Tom Brady, principal dancer Misty Copeland and golf champion Jordan Spieth.
With the help of some computer magic, the stars of the ad multiply on the screen. Each one is shown honing and perfecting his or her skill.
In the ad, Curry says, "This story captures the hard work that happens when no one is watching, and that’s the part of the game that has always kept me coming back for more."
The NBA MVP previously starred in a spot for the atheletic wear company this spring.