Under Armour "rule yourself - Michael Phelps" by Droga5

Michael Phelps is front and centre of the latest ad for Under Armour, as the swimmer prepares for his final Olympic Games this summer.

The new ad was created by Droga5 and continues the series of spots with the tagline: "It’s what you do in the dark that puts you in the light." Following the same narrative as the previous spots (featuring the footballer Memphis Depay and the US women’s gymnastics team), a bearded Phelps is shown training in preparation for the Olympics. The soundtrack is The Last Goodbye by The Kills.



Creative chairman
Chief creative officer
Executive creative director
Group creative director
Creative directors
Design director
Chief creation officer
Head of broadcast production
Executive producer
Head of interactive production
Head of art production
Senior art producer
Senior print producer
Retouching studio manager
Head of communications strategy
Global chief strategy officer
Head of strategy
Group strategy director
Brand strategist
Senior communications strategist
Group account director
Account director
Account manager
Associate account manager
Project managers