The Army 'start thinking soldier' by Publicis & Publicis Modem

The Army is launching a recruitment campaign created by Publicis and Publicis Modem, that spans online, TV, radio, DM and print channels.

The campaign, which aims to engage 17-21 year olds, uses a TV spot to drive potential recruits to the microsite where users can complete the mission that begins in the TV spot.

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