Arsenal in hunt for agency to develop its digital presence

Arsenal is looking for an agency to help it develop its brand and capitalise on its online following.

Arsenal in hunt for agency to develop its digital presence

The north London football club has approached agencies with a brief. It is looking to grow the Arsenal brand, and develop and create online content, including for social media.

Arsenal already has a huge online following. Its players were responsible for four of the top ten most-tweeted moments of the 2015/16 Premier League season, according to figures issued by Twitter this week. The most-tweeted moment was Leicester City’s historic win.

The Gunners were the second most-tweeted-about club across the season, after Manchester United but ahead of Liverpool, Chelsea and Manchester City.

A spokeswoman for Arsenal did not respond to a request for comment.

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