Art charity appoints Andrews Aldridge to awareness ad push

The National Arts Collections Fund has appointed Partners Andrews

Aldridge to create a campaign to help it reposition itself and make

members aware of its charitable status.

The fund, which is dedicated to helping galleries and museums acquire

new works of art, has left Lion after nearly seven years.

The agency won the business following a pitch against LIDA, Harrison

Troughton Wunderman and Archibald Ingall Stretton. The pitch was run

through the AAR.

Richard Stephens, the head of marketing and development at the NACF,

said; "We are at a major stage in the development of the art fund so we

wanted an agency that was creative, committed and bright. I was

impressed with Partners' enthusiasm, teamwork and ability."

The NACF has more than 100,000 members who are entitled to free

membership to hundreds of museums, galleries and other art and design