A digital arts channel and website are preparing to launch at the
end of this year.
ArtsWorld will be available to BSkyB subscribers and will offer a broad
choice of feature films, dance, classical music and arts features taken
from TV stations around the world. It will also commission original
programming from independent producers.
The channel will transmit daily from midday until midnight and will work
closely with its associated web portal. ArtsWorld.com will have links to
arts and ticket sites such as TicketMaster.com.
The Guardian Media Group and BSkyB have each agreed to buy a 20 per cent
stake in the channel. The venture was founded by ex-Royal Opera House
chief Jeremy Isaacs, and its chief executive is John Hambley, a former
Channel 5 director.
Hambley said the monthly subscription channel would carry advertising on
TV and the net, although its owners have yet to decide who will be
handling advertising sales.
Hambley confirmed the channel was looking for a media agency. An
appointment is likely to be made in the next few weeks.
He said: ’ArtsWorld will be a modern station appealing to a wide range
of tastes. The audience will be clearly defined, affluent and
The channel will offer advertisers a precisely targeted opportunity and
we expect both advertising and arts sponsorship to play a major
’As well as broadcasting whole operas and dance performances, there will
be a daily topical digest of what’s coming up. ArtsWorld will not be a