ASA bans outrageous Stern ads for Bravo TV

Advertising featuring outrageous comments from a TV show hosted by the controversial Howard Stern - including an observation that ’It’s OK for a man to commit adultery if his wife is ugly’- has been banned by industry watchdogs.

Advertising featuring outrageous comments from a TV show hosted by

the controversial Howard Stern - including an observation that ’It’s OK

for a man to commit adultery if his wife is ugly’- has been banned by

industry watchdogs.



Religious and community groups were among more than 200 objectors

calling on the Advertising Standards Authority to act.



Now the ASA has demanded the withdrawal of the advertising - produced by

Mother to promote the Bravo TV channel - ruling it to be both offensive

and insulting.



The row blew up over a series of posters with quotes lifted from the

show fronted by the US shock-jock. One carried the comment that ’An ugly

man with no money might as well cut off his penis’. Another quoted one

of the show’s participants as saying: ’I’m so turned on I’m even holding

in my gas.’



Bravo argued that, while Stern’s humour was not to everybody’s taste,

the posters reflected it accurately.



The channel also insisted that the jokes reflected a style of humour

which had been around for many years and that use of the word ’penis’

was acceptable because it was widely used and less offensive than its

slang equivalent.



The ASA is allowing the channel to continue running another poster using

the line: ’I like animals as much as the next guy but if I am hungry

I’ll eat a panda sandwich.’



Mother has also come under fire from the ASA for trivialising violence

and death and for linking alcohol drinking and swimming in a poster

promoting Whitbread’s vodka-based drink, Vodka Source.



The poster showed two woman on floats in a swimming pool while using the

body of a waiter, floating face down in the water, as a tray.



But the ASA threw out complaints that a national press ad for Pimm’s

associated alcohol with water-related activity with references to ’the

splash of a swimming pool’ against an aquamarine background.



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