Mars has been cleared by advertising watchdogs of being distasteful
and offensive with a poster campaign featuring a young woman tennis
player flashing her knickers.
Fifty-six people complained to the Advertising Standards Authority about
the posters for Starburst sweets which urged consumers to ’Get your
Grey produced the advertising, which featured three images of the
In the first two she was wearing plain knickers. In the third they were
decorated with strawberries.
Mars argued that the advertising was a light-hearted update of the ’made
to make your mouth water’ campaign used for Opal Fruits before they were
However, the authority has carpeted Diadora, the sportswear
manufacturer, over a poster showing a bruised and battered football
referee bound and gagged in the boot of a car.
The ASA rejected the company’s claim that the ad, produced by BDH TBWA,
was meant to portray the passions felt by Italians for sport and that
the ’slapstick’ expression on the referee’s face reflected the
campaign’s humorous approach.