The ASA dismisses objections to spot urging ban on guns

Lobbyists protesting about a cinema ad calling for a ban on handguns in the wake of the Dunblane massacre have been given short shrift by advertising watchdogs.

Lobbyists protesting about a cinema ad calling for a ban on

handguns in the wake of the Dunblane massacre have been given short

shrift by advertising watchdogs.



The Advertising Standards Authority has thrown out 56 complaints that

the commercial, produced by Delaney Fletcher Bozell for the Gun Control

Network, exaggerated the dangers and was offensive to sports

shooters.



The film features a handgun being loaded and fired repeatedly at a

human-shaped target before zooming in on the weapon. A voicover by Sean

Connery says: ’It is said that a total ban on handguns, including .22s,

would take away innocent pleasure from thousands of people. Is that more

or less pleasurable than watching your child grow up?’ The endline is:

’Remember Dunblane. Ban all handguns.’



The commercial provoked a campaign from gun enth-usiasts, which led to

an ad in the Shooting Times urging readers to protest about it. But the

ASA ruled that it was neither alarmist nor misleading.



The ASA has also declined to censure the Children’s Society’s press ad,

produced by Impact FCA to highlight the problem of child

prostitution.



It features an English beach scene and asks: ’Why travel six thousand

miles to have sex with children when you can do it in Britain?’ The ASA

ruled that, although the ad was controversial, its aim of preventing

child prostitution made it acceptable.



Meanwhile, Granada Ren- tals has been given the all-clear to run an

Abbott Mead Vickers BBDO press ad for computer equipment.



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