- Gossard has been ordered to pull down two of its three posters after complaints that its £1 million campaign is "sexually explicit," "offensive," "unsuitable," "gratuitous" and "demeaning to men".
The Advertising Standards Authority agreed that the two posters were unacceptable and unsuitable for the medium because they alluded to masturbation and oral sex. Gossard argues that the ads, by Abbott Mead Vickers BBDO, are "wickedly humorous" and represent the Gossard values of "fun, sexy fashion".
The posters carry the strapline "Gossard. Find your G spot". One urges "bring him to his knees" while another says "if he's late, you can start without him". Both show shots of a woman in a dishevelled bed with underwear strewn around the floor.