The ASA rejects 211 complaints against Organics 'bikini' ad

A poster showing a woman peering into her bikini bottoms has been given the all-clear by industry watchdogs despite provoking more complaints than any other advertisement this year.

A poster showing a woman peering into her bikini bottoms has been given the all-clear by industry watchdogs despite provoking more complaints than any other advertisement this year.

Muslim groups were outraged by the Elida Faberge Organics shampoo ad, which attracted 211 complaints to the Advertising Standards Authority that it was sexist and offensive.

But the ASA threw out the objections to the J. Walter Thompson ad showing a smiling red-haired woman appearing to inspect her pubic hair and carrying the caption: 'Keeps hair colour so long, you'll forget your natural one.'

Although the poster was removed from sites in Glasgow after protests from the Muslim community, Elida Faberge claimed that women in research groups found it witty and amusing.

It argued that the woman was not posing sexily and did not display gratuitous or explicit nudity.

Separately, the ASA has ordered Penguin to withdraw posters showing a gun-toting boy after police complaints that it was irresponsible.



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